Bay Area Planning Directors Association

Fall 2013 Meeting

Effective Community Engagement

November 1, 2013
8:30 a.m. to 1:30 p.m.

Nile Hall, Preservation Park
668 13th Street, Oakland

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Community engagement is an integral part of our planning work and is a rapidly changing field. The November 1st BAPDA meeting is an opportunity to explore effective community participation techniques using social media and enhancing community workshops to achieve intended outcomes.

A communications expert will identify specific strategic elements for the design and conduct of workshops for success, and a panel of Bay Area planning directors and planners will discuss their experience with social media tools and provide guidance on exploring these approaches.

We will examine how using social media and traditional tools can result in more effective communication during planning processes, including understanding public sentiments, keeping the communication edge in our planning efforts, and making more effective decisions. The meeting is intended to provide ample opportunity for discussion and sharing of other experiences with modern community engagement practices.


8:30am Registration / Continental Breakfast

9:00am Welcome and Opening Remarks

Laurel Prevetti ∑ BAPDA Chair; Planning Official, City of San Josť

  • Framing the importance of clear and accurate communication
  • Identifying the spectrum of social media
  • Matching the engagement tool with the desired outcome
  • Helping planners become more effective in meaningful community engagement
  • 9:15am Designing and Conducting Successful Community Engagements

    Dr. Shawn Spano ∑ Communication Studies Professor, SJSU; Professional Facilitator

  • What should planners think about when designing a public workshop?
  • How to establish an effective agenda and meeting format?
  • How to frame specific discussion questions?
  • How best to deal with hostility?
  • 10:00am Break

    10:15am Effective Engagement by Planners and City Councils

    Moderator: Miriam Chion ∑ Planning & Research Director, ABAG

    Belia Ramos Bennett ∑ Councilmember, City of American Canyon
    Brent Cooper ∑ Community Development Director, City of American Canyon
    Anu Natarajan ∑ Vice Mayor, City of Fremont

  • How do planning staff and elected officials jointly engage in their communities?
  • How can the collaborative effort produce a more dynamic engagement?
  • What are the appropriate strategies for community involvement?
  • What techniques and insights into community engagement are useful?
  • 11:15am Social Media and Online Engagement Tools Panel

    Moderator: Charlie Knox ∑ Principal, The Planning Center | DC&E

    Cheryl Golden ∑ Communications Manager, City of Fremont
    Joanna Jansen ∑ Principal, The Planning Center | DC&E
    Michael Moore ∑ Director of Planning and Building, City of Mill Valley

  • Discussing the use of social media for planning
  • Describing the tools and how they were used
  • Evaluating the value (or not) of the tool in the planning effort
  • Measuring the success of the tool
  • Examining what considerations were made for mobile devices, tablets, and computers
  • Selecting the appropriate social media tool
  • Overcoming institutional obstacles, such as getting approval and acceptance
  • Considering what could be done differently the next time
  • 12:15pm Lunch / Networking

    Fee: $45 (includes breakfast and lunch)
    AICP CM: 3 Credits (Pending)

    Registration Deadline: October 28, 2013 - Register Online

    Questions? Contact Dayle Farina, or 510/464-7993


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