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This survey is posted for reference purposes only, for use by grass recycling coordinators.
JD Franz Research, Inc. will conduct an independent assessment of the effectiveness of the 1999 regional grasscycling campaign. The research firm will work closely with regional campaign managers to fully understand each region's campaign goals, outreach strategy, target audience, and time-lines. JD Franz Research, Inc. will conduct a pre-campaign and post-campaign survey for each regional grasscycling campaign to measure changes in grasscycling participation rates within each region. The independent assessment will also attempt to identify which activities (bill inserts, workshops, newspaper/radio/television advertisements, mulching mower rebates, etc.) are the most effective in persuading residents to grasscycle.
CALIFORNIA INTEGRATED WASTE MANAGEMENT BOARD
GRASSCYCLING SURVEY
IMPORTANT NOTE: ALL LANGUAGE BARRIERS SHOULD BE RECORDED AS CODE 15.
Introduction
Hello, this is YOUR FULL NAME calling for NAME ON SAMPLE County. We are doing a survey this (morning) (afternoon) (evening) and would like to include the opinions of your household. (I only need about five minutes of your time.)
Screening
A. First, do you have a lawn?
YES - CONTINUE
NO - THANK AND TERMINATE
B. I would like to interview the person who is responsible for caring for your lawn. Would that be you? (IF GARDENER/SERVICE: Then I would like to interview the person who oversees your [gardener][lawn care service].)
IF INDIVIDUAL IS ON THE PHONE, CONTINUE.
IF INDIVIDUAL IS CALLED TO THE PHONE, REPEAT INTRODUCTION, CONFIRM THAT THE INDIVIDUAL CARES FOR OR OVERSEES THE PERSON WHO CARES FOR THE LAWN, AND CONTINUE.
IF INDIVIDUAL IS UNAVAILABLE, SCHEDULE AND RECORD CALLBACK TIME.
Interview Start Time: ___ ___:___ ___
1. Do you mow your own lawn, or does someone else mow it for you?
| MOW OWN (CONTINUE) | 1 |
| SOMEONE ELSE MOWS (SKIP TO Q #3) | 2 |
2. And what kind of a lawn mower do you have? PROBE FOR CLARITY.
| NON-POWERED PUSH MOWER (HUMAN POWER ONLY) | 1 |
| GAS-POWERED PUSH MOWER | 2 |
| ELECTRIC-POWERED PLUG-IN PUSH MOWER (WITH CORD) | 3 |
| ELECTRIC-POWERED/BATTERY-POWERED CORDLESS PUSH MOWER | 4 |
| RIDING MOWER | 5 |
3. About how often (do you mow your lawn) (is your lawn mowed) during the spring and summer, or drier, months?
| MORE THAN ONCE A WEEK | 1 |
| ONCE A WEEK | 2 |
| ONCE EVERY TWO WEEKS | 3 |
| ONCE EVERY THREE WEEKS | 4 |
| ONCE A MONTH | 5 |
| LESS THAN ONCE A MONTH | 6 |
| DON’T KNOW | 9 |
4. And about how often (do you mow your lawn) (is your lawn mowed) during the fall and winter, or wetter, months?
| MORE THAN ONCE A WEEK | 1 |
| ONCE A WEEK | 2 |
| ONCE EVERY TWO WEEKS | 3 |
| ONCE EVERY THREE WEEKS | 4 |
| ONCE A MONTH | 5 |
| LESS THAN ONCE A MONTH | 6 |
| DON’T KNOW | 9 |
5. What (do you) (does the person who mows your lawn) do with the lawn clippings? PROBE FOR CLARITY.
| THROW IN TRASH/GARBAGE) | 1 |
| TAKEN AWAY BY GARDENER/LAWN SERVICE | 2 |
| PUT IN RECYCLE YARD WASTE CAN/ BIN/ CART/CONTAINER - PUT OUT FOR RECYCLING | 3 |
| PUT IN COMPOST PILE/USE AS MULCH | 4 |
| LEAVE ON LAWN | 5 |
| TAKE TO COMPOST FACILITY | 6 |
| TAKE TO LAND FILL/TRANSFER STATION | 7 |
| OTHER: | 8 |
6. Do you happen to know approximately how many square feet your lawn is, including both your front and back yards and any side yards you may have?
| YES (CONTINUE) | 1 |
| NO (SKIP TO Q #8) | 2 |
7. And how many square feet is it? ___________
8. Would you estimate that it is 10 by 50 feet or less, between 10 by 50 feet and 20 by 50 feet, or more than 20 by 50 feet?
| 10 BY 50 | 1 |
| BETWEEN 10 BY 50 AND 20 BY 50 | 2 |
| MORE THAN 20 BY 50 | 3 |
| DON’T KNOW/CAN’T ESTIMATE/NO IDEA | 9 |
9. Have you ever heard the word "grasscycling"?
| YES (CONTINUE) | 1 |
| NO (SKIP TO Q #11) | 2 |
10. And what does "grasscycling" mean to you? IF "RECYCLING GRASS," ASK: And how or where would the grass be recycled? IF "composting" ASK: And what do you mean by composting? IF "Mulching mower" ASK: And what do you mean by that?
| CORRECT ANSWER (LEAVE LAWN CLIPPINGS ON LAWN WHEN MOWING | 1 |
| RECYCLING GRASS IN ANOTHER WAY | 2 |
| INCORRECT ANSWER | 3 |
| DON’T KNOW/NOT SURE 9 | 9 |
11. (Well, as it happens, grasscycling means leaving the grass clippings on [your lawn when you mow it] [the lawn when it’s mowed]). Could you tell me why you WHATEVER THEY DO WITH THEIR CLIPPINGS (Q #5) rather than (grasscycling) (doing this)? PROBE FOR CLARITY AND SPECIFICS: Why else? RECORD VERBATIM AND CODE. IF NEVER HEARD OF IT, DO NOT PROBE FURTHER.
| NEVER HEARD OF IT/DIDN’T EVEN CONSIDER IT | 1 |
| LAWN WOULD NOT LOOK GOOD | 2 |
| LAWN WOULD BE LESS HEALTHY | 3 |
| LAWN SERVICE SAID LAWN WOULD BE HARMED | 4 |
| LAWN WOULD DEVELOP THATCH | 5 |
| CLIPPINGS WOULD BE TRACKED INTO HOUSE | 6 |
| DON’T HAVE MULCHING MOWER | 7 |
| DO IT - JUST CALL IT SOMETHING ELSE | 8 |
| OTHER | 88 |
12. In the past five months, where have you heard about grasscycling? PROBE FOR CLARITY AND SPECIFICS. PROBE FOR OTHER PLACES: Where else? RECORD VERBATIM AND CODE.
| NEWSPAPER ARTICLE | 1 |
| NEWSLETTER ARTICLE | 2 |
| RADIO NEWS REPORT | 3 |
| TELEVISION NEWS REPORT | 4 |
| NEWSPAPER AD | 5 |
| RADIO AD | 6 |
| BROADCAST TELEVISION AD | 7 |
| CABLE TELEVISION AD | 8 |
| UTILITY BILL INSERT | 9 |
| BROCHURE/FLYER IN A STORE | 10 |
| BROCHURE/FLYER IN A PUBLIC PLACE | 11 |
| POSTER IN A STORE | 12 |
| POSTER IN A PUBLIC PLACE | 13 |
| VIDEO PRESENTATION (IDENTIFY WHERE) | 14 |
| TELEPHONE HOTLINE | 15 |
| WEB SITE | 16 |
| DOOR HANGER | 17 |
| RECYCLING BIN/GARBAGE CAN HANGER | 18 |
| SHELF TAG | 19 |
| LAWNMOWER TAG | 20 |
| LAWNMOWER EXCHANGE EVENT | 21 |
| GRASSCYCLING DEMONSTRATION (IDENTIFY WHERE) | 22 |
| GRASSCYCLING DEMONSTRATION SITE (IDENTIFY WHERE) | 23 |
| COMPOSTING CLASS/WORKSHOP | 24 |
| OTHER COMMUNITY EVENT (IDENTIFY WHAT) | 25 |
| CHILD’S SCHOOL/SCHOOLWORK | 26 |
| FRIENDS/RELATIVES/COLLEAGUES/WORD OF MOUTH | 27 |
| OTHER: | 88 |
| NOTHING IN PAST FOUR MONTHS (SKIP TO Q #15) | 77 |
| DON’T KNOW/DON’T RECALL | 99 |
13. Overall, would you say that the information you saw, read, or heard about grasscycling (made you actually do it), made you seriously consider doing it, made you give doing it some thought, or didn’t make you think about doing it at all?
| ACTUALLY DO IT | 1 |
| SERIOUSLY CONSIDER IT | 2 |
| GIVE IT SOME THOUGHT | 3 |
| DIDN’T MAKE THINK | 4 |
| ALREADY DID IT | 7 |
14. And did it provide you with all the information you felt you needed, or did you feel you needed additional information?
| ALL NEEDED | 1 |
| NEEDED MORE | 2 |
15. What aspects of what you saw, read, or heard about grasscycling were particularly interesting, impressive, or informative? PROBE FOR CLARITY AND SPECIFICS. PROBE FOR OTHER THINGS: What else? RECORD VERBATIM.
16. Overall, would you say that you are very concerned, somewhat concerned, not very concerned, or not at all concerned about reducing waste at home?
| VERY | 4 |
| SOMEWHAT | 3 |
| NOT VERY | 2 |
| NOT AT ALL | 1 |
17. How about recycling at home?
| VERY | 4 |
| SOMEWHAT | 3 |
| NOT VERY | 2 |
| NOT AT ALL | 1 |
18. Do you currently recycle (things other than grass) at home?
| YES (CONTINUE) | 1 |
| NO (SKIP TO Q #20) | 2 |
19. And what do you recycle? PROBE FOR OTHER THINGS: What else? RECORD ALL THAT APPLY.
| GLASS | 1 |
| PLASTIC | 2 |
| NEWSPAPER | 3 |
| CARDBOARD | 4 |
| MIXED PAPER | 5 |
| USED OIL | 6 |
| ALUMINUM CANS/FOIL/OTHER ALUMINUM | 7 |
| OTHER: | 8 |
20. Have you ever seen or received any information about waste prevention or recycling programs in your county?
| YES 1 | 1 |
| NO | 2 |
| DON'T RECALL | 9 |
21. Have you ever heard anything about composting classes or workshops being held in your area?
| YES 1 | 1 |
| NO | 2 |
| DON'T RECALL (SKIP TO #23 | 9 |
22. And have you ever attended a composting class or workshop?
| YES | 1 |
| NO | 2 |
23. Do you (actually) compost at home?
| YES | 1 |
| NO | 2 |
Now in order to classify your answers along with others, I need to ask a few questions about you.
24. First, do you currently own your home, or do you rent or lease?
| OWN 1 | 1 |
| RENT/LEASE 2 | 2 |
25. Do you have garbage collection service?
| YES | 1 |
| NO | 2 |
26. Do you live in Riverside or San Bernardino County?
| RIVERSIDE | 1 |
| SAN BERNARDINO | 2 |
27. And what is your age, please? ___ ___
| MOW OWN (CONTINUE) | 1 |
| SOMEONE ELSE MOWS (SKIP TO Q #3) | 2 |
28. What was the last grade you completed in school?
| LESS THAN HIGH SCHOOL | 1 |
| HIGH SCHOOL GRADUATE | 2 |
| VOCATIONAL/TRADE CERTIFICATE | 3 |
| SOME COLLEGE | 4 |
| TWO-YEAR DEGREE | 5 |
| FOUR-YEAR DEGREE OR HIGHER | 6 |
| REFUSED | 0 |
29. We would also like to know your racial or ethnic background. Are you Caucasian, African-American, Asian-American, Latino or Hispanic, or some other ethnicity? (And what would that be?)
| CAUCASIAN/WHITE | 1 |
| AFRICAN-AMERICAN | 2 |
| ASIAN-AMERICAN | 3 |
| LATINO/HISPANIC | 4 |
| OTHER: | 8 |
| REFUSED | 0 |
30. Was your total annual household income before taxes in 1998 under or over $30,000?
| UNDER ($0-$29,999) (ASK 31) | 1 |
| OVER ($30,001+) (ASK 32) 2 | 2 |
| EXACTLY $30,000 (END INTERVIEW) 6 | 6 |
| DON’T KNOW (END INTERVIEW) 99 | 99 |
| REFUSED (END INTERVIEW) 10 | 10 |
31. And was it under or over $15,000?
| UNDER ($0-14,999) | 03 |
| OVER ($15,000-29,999) | 05 |
| EXACTLY $15,000 | 04 |
| DON’T KNOW | 99 |
| REFUSED | 20 |
32. Was it under or over $45,000?
| UNDER ($30,001-44,999) | 07 |
| EXACTLY $45,000 | 08 |
| OVER ($45,001+) | 09 |
| DON’T KNOW | 99 |
| REFUSED | 30 |
THANK RESPONDENT!
IF RESPONDENT WOULD LIKE MORE INFORMATION, THEY CAN CALL KEN DECIO AT THE CALIFORNIA INTEGRATED WASTE MANAGEMENT BOARD: (916) 255-2625
33. RECORD GENDER:
| MALE | 1 |
| FEMALE | 2 |
34. RECORD COUNTY:
| CONTRA COSTA | 1 |
| LOS ANGELES | 2 |
| NAPA | 3 |
| RIVERSIDE | 4 |
| SACRAMENTO | 5 |
| SAN BERNARDINO | 6 |
| SOLANO | 7 |
TIME ENDED: ___ ___ : ___ ___
ELAPSED TIME: ___ ___
DATE: ___ ___ / ___ ___ / 99
INT ID #: ___ ___ ___
REP: _________________________
PAGE: _______________________
LINE: ________________________
PHONE #: ( ) __________ - _______________
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tab ABAG 1999